Posts Tagged ‘LinkedIn’

4 Great Tips for Making the Most of Your LinkedIn Profile

February 8, 2010 1 comment

So now you’re on LinkedIn and you’re wondering what to do next. Or maybe you’ve been on LinkedIn for a while and you’re wondering, “Why isn’t this working?” Here are four great ideas to amp up your LinkedIn experience and make the most of your profile:

Networking is personal; you are making a personal connection with another human being. Part of that is being able to “see” who you are connecting with. With so many spammers, fake profiles, etc. on LinkedIn, why not show them who you are and make that personal networking connection.

Instead of having the standard URL that LinkedIn automatically assigns you, customize your URL to you! My URL is http://www.linkedin/com/in/jessicaholbrook. If someone searches for my name they find me—right at the top. Make sure you’re making the most of your profile and that you’re easy to locate.

Give yourself a professional headline. It’s there for a reason, and you should utilize it. It maximizes search results and is one more way to make it easier for people to locate you. If you’re an IT director be sure that it’s in your headline. Create a personal branding statement that paints a very clear picture for others about what you do and who you are.

Create a keyword-rich summary that showcases your accomplishments, expertise, and value. Don’t just tell them what you can do—“show” them what you can do by highlighting past achievements. Employers want to know how you can fill their need and bring value to their organization; give them the information they need in the career summary. You can always expand on your responsibilities under each career you’ve listed, but front load the career summary with the important and persuasive information that will keep them reading.

Implement these four points to start making the most of your LinkedIn profile and networking. For more great ideas, visit our blog at Great Resumes Fast.

You can also request a free resume analysis by submitting your resume to us via e-mail at


Top 5 Worst LinkedIn Mistakes

December 28, 2009 30 comments

The talk about LinkedIn could go on and on, but every time we write an article or blog post about the topic we receive a huge response. We have heard from thousands of people about their LinkedIn experiences—good and bad. We’ve compiled a list of the most common mistakes that you—the readers—feel LinkedIn users are making. If we’ve missed something in our list, feel free to share!

1. Misrepresenting how you know someone or how you’re connected. In other words, it really bugged our readers when someone claimed that they were friends and they really weren’t.

2. Randomly requesting connections from people you don’t know or would have no mutually beneficial relationship with.

3. Contacting LinkedIn users to get something rather than to give something or offer your services/talents. LinkedIn users have had enough of receiving solicitations from people in unknown countries trying to sell them something they don’t need.

4. Using the blanket LinkedIn invitation with no personal note about why you want to connect.

5. Wanting to connect for your own personal gain instead of creating a mutually beneficial connection that could enhance the networking and professional relationships of both parties involved.

Most of our readers take networking on LinkedIn very seriously. They enjoy connecting with others and want to maintain the integrity of the site and its intent and purposes. If you’re making any of the above mentioned mistakes, take a step back and reassess how you’re using LinkedIn. You will make better and more meaningful connections if you go about them the right way. Building a network of trustworthy and fruitful connections takes time, and you can’t be in it only for “me, me, me”. You have to be willing to offer something in return.

Best wishes for a wonderful, productive, and prosperous New Year!

You can read some of our other articles on LinkedIn here:
The Best LinkedIn Invitations

A Big LinkedIn No No…

LinkedIn Invitation Etiquette

Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. In addition, her writing has been included in Launch pad, a career search strategy guide featuring exclusive information by the top career experts in the industry. Published quarterly, Launch pad is the respected guide used by career development centers and MBA programs throughout the country.

As CEO of Great Resumes Fast, Jessica enjoys collaborating with forward-thinking professionals and executives, identifying their personal brand and value proposition and leveraging their unique talent, passion, and vision to position them as a leader in their industry. Her passion is helping professionals and executives uncover what makes them stand out in the crowd.

For a free resume analysis, e-mail your resume to or visit our website.

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